Dao Insights

Chinese social and search reporting tools for western digital marketeers.

I worked with the startup team to develop a marketing and community site to promote the product suite. The site acts as a resource hub and focal point for the growing community of users

My work incorporated UX, UI and art direction as well as consultancy on the content and structure.


The product facilitates western companies and marketers to report on, navigate and understand Chinese social and search data.

The desktop and mobile friendly apps included multiple data heavy but intuitive graphic displays, as well as reporting and analysis tools and were designed in partnership with Nat Hayward.