Bespoke Shopify theme for online trail running store.

My client was looking for an easy entry into ecommerce, building on the existing brand and customer loyalty generated from the physical shop and events at Run Coed y Brenin.

The Shopify system provided a robust framework to work with, and facilitated a fast and efficient turnaround. I employed a lightweight design process, which included some initial UI design, before coding in the browser and then refining the layout around real content.