I was asked by a London based design agency to undertake some preliminary UX work for one or their clients. This included user research, IA and some initial thumbnail wireframes. Further stages of the project would then go back to the design agency.
The core challenge was to make the most of strong crossover content, making it accessible from numerous places on the site whilst avoiding duplicate content. I proposed a system where relevant content could be accessed in situ, without jumping off across the site and the user losing focus.