World of Cruising

Cruise aggregator and destination guide

User experience, prototyping and iterative visual design process.

I worked with my client Lucky Turn Media and the product team to develop a site that brings together editorial and commercial requirements, to create a comprehensive single destination cruise resource.

The site blends quality destination content with comprehensive commercial cruise listings to make research and comparison of cruises and destinations seamless.

I went on to create intuitive cruise search and comparison tools, along with optimised user flows for the cruise information and sales pages. Purposeful designs balanced the needs of the users but still maximised search traffic and sales for the cruise operators.

The visual design style I developed for this project, built on the feel of the established and trusted editorial magazine and introduced its users to the new cruise listing and aggregator elements of the platform.